In the luxury swimwear scene, a new Italian brand is rewriting the rules. FeelGoodForGood is not just about swimsuits—it’s a lifestyle rooted in wellness, design, and timeless elegance. We sat down with Federica Quaia, founder and artistic director, to talk about how she created a brand that blends Made in Italy craftsmanship, architectural design, and a powerful message of self-love.
A brand born from self-care and beauty
“FeelGoodForGood is about feeling good—for real, and for good.”
Federica Quaia created her swimwear line to empower women physically and emotionally. The name is a declaration of intent: feel good within yourself, and extend that positivity to the world.
Why swimwear? Why now?
“Water is a symbol of rebirth, fluidity, and energy. I wanted to create swimsuits that move with you, not against you.”
Frustrated by uncomfortable, unaesthetic swimwear, Federica decided to fill a gap in the market. FeelGoodForGood introduces Luxury Performance Swimwear that’s elegant, flattering, and sustainable.
The soul of FeelGoodForGood: timeless elegance and intention
“We design essential, non-seasonal collections—because true beauty doesn’t expire.”
Each piece is designed to transcend trends, offering women versatile pieces that celebrate freedom, movement, and elegance.
Design meets architecture
“My background in luxury interior design plays a big role in my creative process.”
From geometric cuts to pleats and proportions, the brand’s design language draws from Italian architecture, turning every swimsuit into wearable art.
Who is this for?
“For real women. All of them.”
Active, elegant, confident or just beginning the journey of self-love—FeelGoodForGood embraces women of all kinds who seek quality, purpose, and comfort in what they wear.
What’s next for FeelGoodForGood?
After the debut of the Active Swimwear drop, new collections are on the horizon:
• Resortwear
• Accessories (hats, bags, towels)
• Skincare & beauty (oils, creams, scented waters)
Each drop is designed with harmony, elegance and function in mind—always connected to the element of water.
Discover FeelGoodForGood
Explore the Active Swimwear collection or follow us on Instagram for daily inspiration.
Feel good, for good.
